Real Madrid shopping in USA for stadium naming rights partner
Real Madrid are shopping in the USA for a stadium rights partner
Real Madrid are shopping in the USA for a stadium rights partner
Real are eager to find a naming rights partner for the Santiago Bernabeu.
Marca says Real have now opened up a new business area focused on the United States. The club is currently negotiating with several US companies.
The deal would be for an annual contract of around €25 million, with a term of 14 to 15 years - another new feature of this future agreement.
In general terms, the deal will be worth between €300 and €350 million, which will finance virtually the entire remodelling project, estimated at around €400 million.