Microsoft connect with Real Madrid

Real Madrid have announced details of their new four-year partnership with technology powerhouse Microsoft, reports, www.sportspromedia.com/.

The agreement, designed to accelerate the ‘digital transformation of the club through technology’, will see Microsoft become the strategic technological partner of the Uefa Champions League champions.

According to a Forbes report, the contract, announced in Madrid on Tuesday, is worth US$30 million over four years.

As part of the deal, Microsoft will roll out of a host of digital initiatives for Real fans, including the launch of a new digital platform set to carry exclusive content and virtual experiences within the Santiago Bernabéu stadium.

The agreement will also see Real players and staff use a host of Microsoft’s service and devices with the aim of enhancing the team’s performance and efficiency.

Satya Nadella, the chief executive of Microsoft, said: “At Microsoft we are fully committed to ensuring that people from across the world can make the most of each moment of their lives. Amazing things can happen by providing people with the right tools, just when they need them in order to interact, create or share everything they can imagine. We are delighted to offer these tools to millions of Real Madrid fans worldwide and help make their passion for football much more exciting.”